Rural Films set out to create a short lifestyle/commercial video in a ranching setting. We coordinated a shoot with a local rancher who also competes in local rodeos doing barrel racing. We wanted to find someone who looked the part as well as lives the part in order to achieve the highest level of authenticity. We were able to have this translate into a piece that showcases what the ranching lifestyle looks and feels like.

We chose Pendleton Whiskey as an ideal company to produce a lifestyle piece for. Their product and their brand revolves around the western lifestyle and we built this shoot to embody that.